Tmall began to hold the commodity promotion onnovember 11,2009.At first , the reason is thatmaking people remember taobao and trying toappeal consumers to consume through the commodity promotion.But now "Doubll 11"hasbecome the e-commerce Festival,even influencesoffline stores .
The Singles' Day or Double 11, is a Chinese unofficial holiday and shopping season that celebrates bachelors, and single people in general.
The date, November 11 (11/11), was chosen because the number "1" resembles a "bare stick", which is a Chinese Internet slang for a single man who doesn't marry and thus can't add 'branches' to the family tree.
The four "1"s also abstractly refer to the demographic group of single people. The holiday has ironically also become a popular date to celebrate relationships (as to "pair up singles"), with over 4,000 couples being married in Beijing on this date in 2011, far greater than the daily average of 700 marriages.
The holiday has become the largest physical retail and online shopping day in the world.
The 24-hour 11.11 Global Shopping Festival shopping extravaganza (popularly known as “Singles Day”), held every Nov. 11 since 2009, routinely generates higher gross merchandise value (GMV) than Amazon’s similar Prime Day online sales event, estimated to have generated more than $10 billion this year. In 2019, Singles Day generated an estimated $38.4 billion in gross merchandise volume (GMV).
As a consumer, we always want to buy the sameproducts with lower price.Many businesses will dopromotion during double llshopping carnival.
2、Many Red-Envelopes
This year,Tmall gave outl00 million red envelopes toconsumers during the shoppingday.Among them, the minimumvalue is one yuan , and the maximum value is 1111 yuan .
